Course curriculum

  • 1

    SMMEMS505A - Introduction

    • SMMEMS505A Introduction
  • 2

    Chapter 1 - Social Media Conversion & Email Marketing

    • 1.1 Review of the social media process
    • 1.2 Social media conversion
    • 1.3 Landing pages and retargeting
    • 1.4 Email acquisition and email marketing
  • 3

    Chapter 2 - Landing Pages

    • 2.1 Landing pages – An Introduction
    • 2.2 Benefits of landing pages
    • 2.3 Linking conversion to your objective
    • 2.4 Landing page builders
    • 2.5 Main elements of landing pages
    • 2.6 Measurement and A/B testing
    • 2.7 Case studies
    • 2.8 Landing page course
  • 4

    Chapter 3 - Retargeting

    • 3.1 Retargeting - an introduction
    • 3.2 Custom audiences
    • 3.3 How to set up cookies
    • 3.4 Regulations
    • 3.5 Retargeting strategy
  • 5

    Chapter 4 - Email marketing

    • 4.1 Email marketing - An Introduction
    • 4.2 Email features, opportunities and constraints
    • 4.3 Auditing past email activity
    • 4.4 Email acquisition
    • 4.5 Email marketing
    • 4.6 Platforms, resources and budgeting
    • 4.7 Implementation
    • 4.8 Measuring and reporting
    • 4.9 Case studies
  • 6

    Assessment Task 1

    • Assessment Task 1 - Project template
    • Assessment Task 1 - Submission
  • 7

    Assessment Task 2

    • Assessment Task 2 - Project template
    • Assessment Task 2 - Submission