Course curriculum

  • 1

    Welcome to the Diploma of Social Media Marketing!

    • Welcome!
    • Unit Structure
    • Your Workbook
    • Connect With Us
    • Let's Do It! Choose Your Organisation
    • Let's Talk! Introducing you
    • Introduction to Digital and Social Media Marketing
    • Digital Marketing Formats
    • Let's Do It! Retargeting
    • Social Media Marketing
    • Benefits of Social Media Marketing
    • Join the Revolution, and the Australian Marketing Institute SME Hub
    • Time to get started!
  • 2

    Module #1 Content Marketing Overview

    • Module #1 Content Marketing Overview
    • 1.1 What is Content Marketing?
    • 1.2 Why Content Marketing?
    • 1.3 Let's Talk! What About Your Organisation?
    • 1.4 Content Marketing Opportunities
    • 1.5 Legal and Ethical Constraints
    • 1.6 Content Categories
    • 1.7 Content Formats
    • 1.8 Content Marketing Funnel
    • 1.9 Let's Do It! The Content Funnel Template
    • 1.10 Content Brainstorm Case Study: CoSchedule
    • 1.11 Let’s Do It! Content Brainstorming
    • 1.12 Taking Advantage of Trends
    • Let's Review
    • Module #1 Quiz
    • Module #1 Conclusion
  • 3

    Module #2 Content Strategy

    • Module #2 Content Strategy
    • 2.1 Why you need a Content Marketing Strategy
    • 2.2 Where Content Marketing Fits in an Organisation’s Strategy
    • 2.3 Content Marketing Strategy
    • 2.4 Audit Current Content Marketing Activities
    • 2.5 Content Marketing Audit Example and Template
    • 2.6 Determine Brand Identity
    • 2.7 Brand Identity Canvas Example and Template
    • 2.8 Components of a Content Strategy
    • 2.9 Pillar Content Marketing Strategy Example and Template
    • 2.10 Content Strategy Objectives
    • 2.11 Conduct a SWOT Analysis
    • 2.12 Target Audience
    • 2.13 Audience Persona Canvas Example and Template
    • 2.14 Core Content and Topic Clusters
    • 2.15 Let’s Talk! Content Themes
    • 2.16 The Four Cs of Content Strategy
    • 2.17 Why Post Content Consistently?
    • 2.18 Project Management Tools
    • 2.19 Content Creation Tools
    • 2.20 Let’s Do It! Creating Designs in Canva
    • 2.21 Content Creation Case Study: Conversational
    • Let's Review
    • Module #2 Quiz
    • Module #2 Conclusion
  • 4

    Module #3 Imagery

    • Module #3 Imagery
    • 3.1 Royalty-free Stock Images
    • 3.2 Stock Image Websites
    • 3.3 Photography
    • 3.4 Editing Software
    • 3.5 Canva: The Social Media Marketer’s Best Friend
    • 3.6 Let’s Talk! Why do you need to use software?
    • 3.7 Creating Infographics
    • 3.8 Tips for Shareable Images
    • 3.9 Let’s Do It! Back to Canva
    • 3.10 Infographics Case Study: WordStream
    • 3.11 Best Practice
    • Let's Review
    • Module #3 Quiz
    • Module #3 Conclusion
  • 5

    Module #4 Short-form Video

    • Short-form Video
    • 4.1 What is short-form video?
    • 4.2 GIFs
    • 4.3 GIF creation tools
    • 4.4 How to Make a GIF from a Video
    • 4.5 Let’s Talk! Types of short-form videos
    • 4.6 TikTok
    • 4.7 Create your First TikTok
    • 4.8 Reels
    • 4.9 Reels Case Study: Louis Vuitton
    • 4.10 YouTube Shorts
    • 4.11 Content Ideas for Short-form Video
    • 4.12 Let’s Do It! Create Your Own Short-Form Videos
    • 4.13 Best Practice
    • Let's Review
    • Module #4 Quiz
    • Module #4 Conclusion
  • 6

    Module #5 Long-form video

    • Long-form video
    • 5.1 Why create Long-form Video?
    • 5.2 Live Streaming
    • 5.3 Let’s Talk! Live Streams
    • 5.4 Video Production Stages
    • 5.5 Recording with your Phone
    • 5.6 Lights, Camera, Sound
    • 5.7 Stock Videos
    • 5.8 Video Editing
    • 5.9 Canva’s Video Editor
    • 5.10 Let’s Do It! Create a Video
    • 5.11 Viral Video Case Study: Dove’s My Beauty, My Say
    • 5.12 Video Best Practice
    • Let's Review
    • Module #5 Quiz
    • Module #5 Conclusion
  • 7

    Module #6 Audio Content

    • Audio Content
    • 6.1 Podcasts
    • 6.2 Podcast Creation Tools
    • 6.3 Adding Podcasting to your Content Strategy
    • 6.4 Podcast Case Study: The REWORK Podcast
    • 6.5 Let’s Talk! Listening to Podcasts
    • 6.6 Best Practice
    • 6.7 Audiobooks and Audio Whitepapers
    • 6.8 Written to Audio Content
    • 6.9 Let's Do It! Podcast
    • Let's Review
    • Module #6 Quiz
    • Module #6 Conclusion
  • 8

    Module #7 Written Content

    • Written Content
    • 7.1 Blogging
    • 7.2 Types of Blog Posts
    • 7.3 Optimising for SEO
    • 7.4 SEO Checklist
    • 7.5 Let’s Talk! SEO Strategy
    • 7.6 Best Practice
    • 7.7 eBooks
    • 7.8 eBook Creation Tools
    • 7.9 Email Marketing
    • 7.10 EDM Structure Template
    • 7.11 Social Media Captions
    • 7.12 How to Write Great Social Media Captions
    • 7.13 Well-crafted Caption Case Study: LEGO
    • 7.14 Let's Do it! Writing a Blog
    • Let's Review
    • Module #7 Quiz
    • Module #7 Conclusion
  • 9

    Module #8 Bringing It All Together

    • Bringing It All Together
    • 8.1 Combining Content Formats: Interactive Content
    • 8.2 Combining Content Formats: Downloads
    • 8.3 Repurposing Content: User-Generated Content
    • 8.4 Repurposing Content: Going Viral
    • 8.5 User-Generated Content Case Study: LUSH
    • 8.6 Developing your Content Team
    • 8.7 Let’s Talk! Bringing your strategy to life
    • 8.8 Outsourcing to Freelancers or Agencies
    • 8.9 Content Brief Example and Template
    • 8.10 Consultation and Feedback
    • 8.11 Developing a Content Marketing Budget Example and Template
    • 8.12 Developing A Content Calendar Example and Template
    • 8.13 Social Media Management Software
    • 8.14 Content Marketing Implementation
    • 8.15 Action Plan Example and Template
    • 8.16 Measuring the Success of your Content
    • 8.17 Monthly KPIs Reporting Template
    • 8.18 Let’s Do It! KPI Time
    • Let's Review
    • Module #8 Quiz
    • Module #8 Conclusion
    • NAT10904001 Plan, implement and manage content marketing – Feedback
  • 10

    NAT10904001 Plan, implement and manage content marketing – Assessment

    • Let's Assess - Assessment Task 1
    • Let's Assess - Assessment Task 2
    • NAT10904001 Plan, implement and manage content marketing – Conclusion