Course curriculum

  • 1

    Welcome to the Unit!

    • Welcome
    • Unit Structure
    • Your Workbook
    • Connect With Us
    • Let’s Do It! Choose Your Case Study Organisation
    • Let's Talk! Introducing You
    • Join the Revolution, and the Australian Marketing Institute SME Hub
  • 2

    Module #1 The Social Media Marketing Process

    • Module #1 The Social Media Marketing Process Overview
    • 1.1 Introduction
    • 1.2 Buyer Stages
    • 1.3 Funnels
    • 1.3.1 Traffic Sources
    • 1.3.2 Opt-in Pages
    • 1.3.3 Sales Pages
    • 1.3.4 Conversion Pages
    • 1.3.5 Thank You Page/Upsell Page
    • 1.4 Landing Pages
    • 1.5 Retargeting
    • 1.6 Email Marketing
    • 1.7 Funnel Mapping
    • 1.8 Let's Do It! Funnel Mapping
    • Module #1 Quiz
    • Module #1 Conclusion
  • 3

    Module #2 Writing Copy That Converts

    • Module #2 Writing Copy That Converts Overview
    • 2.1 CopywrITing Process
    • 2.2 Research
    • 2.2.2 People
    • 2.2.3 Let's Do It! Knowing Your Audience
    • 2.2.4 Product
    • 2.2.5 Purpose
    • 2.2.6 Place
    • 2.3 Structure
    • 2.3.1 Choose a Topic and Brainstorm
    • 2.3.2 Visual Organisers
    • 2.3.3 Headline and Subheadings
    • 2.3.4 Let’s Do It! Headlines Made Easy
    • 2.4 Write
    • 2.5 Reduce, Simplify and Shorten
    • 2.5.1 Use Fewer, Smaller Words
    • 2.5.2 Vary Sentence Length
    • 2.5.3 Replace Copy with Images
    • 2.6 Punctuate and Proofread
    • 2.7 Review
    • 2.8 Copy That Converts
    • 2.8.1 Dialogue, Not Monologue
    • 2.8.2 Copywriting Formulas
    • 2.8.3 Power Words
    • 2.8.4 Call-to-Actions (CTAs)
    • 2.8.5 Let's Do It! Write a CTA
    • 2.8.6 FOMO
    • 2.8.7 Emotions
    • 2.8.8 Barrier breakers
    • 2.8.9 Ask a Question
    • 2.8.10 Example: Calm Yoga
    • 2.9 Content Briefs
    • Module 2 Quiz
    • Module 2 Conclusion
  • 4

    Module #3 Landing Pages

    • Module #3 Introduction
    • 3.1 Introduction to Landing Pages
    • 3.2 Benefits of Landing Pages
    • 3.3 Landing Pages Statistics
    • 3.4 Landing Pages Types
    • 3.5 Landing Page Conversion
    • 3.6 Let's Do It! Landing Page or Website?
    • 3.7 Landing Page Design
    • 3.8 Building a Landing Page
    • 3.9 Landing Page Measurement
    • 3.9.1 Testing For Errors
    • 3.9.2 Data Inconsistency
    • 3.9.3 Landing Page Metrics
    • 3.10 A/B Testing
    • 3.11 Let's Talk! What would you test?
    • Let's Review
    • Module #3 Quiz
    • Module 3 Conclusion
  • 5

    Module #4 Retargeting

    • Module #4 Introduction
    • 4.1 How Retargeting Works
    • 4.2 Retargeting In Practice
    • 4.3 Custom Audiences
    • 4.4 Let's Talk! How Long?
    • 4.5 Channels That Offer Retargeting
    • 4.6 How to Set Up Pixels
    • 4.7 Retargeting Strategy
    • 4.8 Example: Calm Yoga Studio
    • 4.9 Let’s Do It! Getting Close!
    • Let's Review
    • Module 4 Quiz
    • Module 4 Conclusion
  • 6

    Module #5 Email Marketing

    • Module #5 Introduction
    • 5.1 What is Email Marketing?
    • 5.2 Why Email Marketing?
    • 5.3 Statistics
    • 5.4 The Email Marketing Process
    • 5.5 Email Marketing Software
    • 5.6 Let's Talk! What's Your Percentage?
    • 5.7 Email Campaigns
    • 5.7.1 What is an Email Campaign?
    • 5.7.2 Creating an Email Campaign
    • 5.7.3 Email Campaign Strategy
    • 5.7.4 List Segmentation
    • 5.7.5 Personalisation
    • 5.7.6 Timing
    • 5.8 Email Sequences
    • 5.8.1 Email Sequence Examples
    • 5.8.2 Creating an Email Sequence
    • 5.8.3 Email Sequence Content
    • 5.8.4 Alignment to Email Campaigns
    • 5.8.5 Example: Calm Yoga
    • 5.8.6 Let's Do It! Experience with Email Sequences
    • 5.8.7 Workflows
    • 5.9 Mastering Email Marketing
    • Let's Review
    • Module 5 Quiz
    • Module 5 Conclusion
  • 7

    Module #6 Building Your List

    • Module #6 Introduction
    • 6.1 Starting Your Database
    • 6.2 Spam Filtering and Compliance
    • 6.3 Landing Pages and Pop-up Builders
    • 6.4 Database Acquisition Tools
    • 6.4.1 Lead Magnet Ideas
    • 6.4.2 Let's Talk! Choose Your Lead Magnets
    • 6.4.3 Best Practices for Lead Magnets
    • 6.5 Cold Email
    • 6.5.1 Controversial, Yet Effective
    • Let's Review
    • Module #6 Quiz
    • Module 6 Conclusion
  • 8

    Module #7 A/B Testing

    • Module #7 Introduction
    • 7.1 A/B Testing
    • 7.2 Split Testing
    • 7.3 What to Test
    • 7.4 Let's Talk! A/B Testing
    • 7.5 How to Conduct A/B Tests
    • 7.6 A/B Testing Email Sequences
    • Let's Review
    • Module #7 Quiz
    • Module 7 Conclusion
  • 9

    Module #8 Measuring and Optimising

    • Module #8 Introduction
    • 8.1 Email Marketing Metrics
    • 8.2 How to Measure
    • 8.3 Benchmarks and Analysis
    • 8.4 Let’s Talk! Improving Your Open Rate
    • 8.5 Optimising Performance
    • 8.6 Let's Do It! Do You Measure Up?
    • 8.7 Final Results
    • Let's Review
    • Module #8 Quiz
    • Module 8 Conclusion
  • 10

    Unit NAT10904005 Assessment

    • Assessment Task 1
    • NAT10904005 Plan, implement and manage social media conversion strategies – Conclusion
    • Assessment Task 2