Course curriculum

  • 1

    Welcome to the Unit!

    • Welcome
    • Unit Structure
    • Your Workbook
    • Connect With Us
    • Let's Do It! Choose Your Case Study Organisation
    • Let's Talk! Introducing You
    • Join the Revolution, and the Australian Marketing Institute SME Hub
  • 2

    Module #1. The Power of Personal Branding

    • Module #1 The Power of Personal Branding Overview
    • 1.1 Understanding Branding
    • 1.2 Brand Equity
    • 1.3 The Five Elements of Branding
    • 1.4 Brands Connect People, Companies and Products
    • 1.4.1 Personal Brand Examples
    • 1.4.2 Other Digital Platforms for Personal Branding
    • 1.5 Let’s Talk! Who Has a Personal Brand You Aspire To?
    • 1.6 Personal Branding and the e-ttraction™ Method
    • 1.7 Let's Do It! Google Yourself
    • 1.8 People Trust People More Than They Trust Brands
    • 1.9 Let's Do It! I'm Not Biased
    • 1.10 You're Crying ... Really?
    • 1.11 Why Define Your Personal Brand?
    • 1.11.1 How Personal Branding Benefits Organisations
    • 1.12 The e-ttraction™ Method
    • 1.13 Building a Personal Brand
    • 1.13.1 Market Trend Opportunities
    • 1.14 Career Benefits of Building Your Personal Brand
    • 1.15 Intention
    • 1.16 Let's Do It! What's Your Intention?
    • 1.17 Personal Brand Audit Template
    • 1.18 Let’s Do It! Your Personal Brand Audit
    • 1.19 Personal Brand Identity Canvas
    • 1.20 Personal Brand Marketing Strategy
    • Let's Review
    • Module #1 Quiz
    • Module #1 Conclusion
  • 3

    Module #2. Understand: Values and Personality

    • Module #2 Understand: Values and Personality Overview
    • 2.1 e-ttraction™: Understand
    • 2.2 Flow
    • 2.3 Let's Talk! Love It, Hate It?
    • 2.4 Values
    • 2.5 The Importance of Being Authentic
    • 2.6 Seven Key Values
    • 2.7 How Values Impact Personal Brand
    • 2.8 Value Shifts
    • 2.9 Let’s Do It! Your Most Valuable Values
    • 2.10 Personality
    • 2.11 Let’s Talk! It's All About You
    • 2.12 The Big Five Personality Test
    • 2.13 Let's Do It! Big Five Personality Test
    • 2.14 Let’s Talk! Personality ... Meet Role.
    • 2.15 Formality and Openness
    • 2.16 Let’s Do It! Your Business Style
    • 2.17 Which Quadrant Are You?
    • 2.18 Let’s Do It! Values and Personality – Brand Impact
    • Let's Review
    • Module #2: Quiz
    • Module #2 Conclusion
  • 4

    Module #3. Understand: Life Stage and Resources

    • Module #3 Understand: Life Stage and Resources Overview
    • 3.1 Life Stage
    • 3.2 What Do You Want to Achieve in Your Life Stage?
    • 3.3 Let's Do It! What's Your Life Stage?
    • 3.4 Resources
    • 3.5 Resources When Building a Personal Brand – Money, Time, Connections
    • 3.6 Let's Talk! What Have You Got?
    • 3.7 Time
    • 3.8 Money
    • 3.9 Let’s Do It! Quick Financial Guide Template
    • 3.10 Connections
    • 3.11 Let’s Do It! Connections Review Template
    • 3.12 Let's Do It! Revise Your Intention
    • 3.13 e-ttraction™ Sales Funnel Template
    • 3.14 e-ttraction™ Marketing Plan Template
    • Let's Review
    • Module #3 Quiz
    • Module #3 Conclusion
  • 5

    Module #4. Build: Social Media

    • Module #4 Build: Social Media Overview
    • 4.1 e-ttraction™ - Build
    • 4.2 Setting the Stage
    • 4.3 Let’s Do It! Conduct a Personal Brand Audit
    • 4.4 Your Personal Mission Statement
    • 4.5 Let's Do It! Make a Statement
    • 4.6 Determine Your Voice, Tone, Language, Phrases
    • 4.7 Consistency in Voice and Tone
    • 4.8 Social Media Channels
    • 4.9 Let's Talk! Who's On Top?
    • 4.10 Reserve Your Name
    • 4.11 How To Build Your Brand on Social Media
    • 4.11.1 Update Your Profiles
    • 4.11.2 Be Strategic
    • 4.11.3 Create and Curate Great Content
    • 4.11.4 Know Your Niche
    • 4.11.5 Be Consistent in Timing and Brand
    • 4.11.6 Be Social
    • 4.11.7 Follow Aspirational Brands
    • 4.12 Content Purpose
    • 4.13 Define Your Post's Goal
    • 4.14 Content and Media Formats
    • 4.15 Audience Feedback
    • 4.16 Personal Brand Social Media Reporting
    • Let's Review
    • Module #4 Quiz
    • Module #4 Conclusion
  • 6

    Module #5. Build: LinkedIn

    • Module #5 Build: LinkedIn Overview
    • 5.1 Why Use LinkedIn?
    • 5.2 LinkedIn Engagement
    • 5.3 Your Most Important Online Personal Brand Asset
    • 5.4 Let’s Start to Build Your Personal Brand on LinkedIn!
    • 5.5 Thought Leadership
    • 5.6 Setting Up Your Profile Page
    • 5.7 Pictures and Headlines
    • 5.8 Write an Interesting Headline
    • 5.9 Let’s Do It! Write a Headline
    • 5.10 Background Image
    • 5.11 Let's Do It! Create a Background
    • 5.12 The Most Important Elements
    • 5.13 Contact Information
    • 5.14 Custom URL
    • 5.15. LinkedIn Above the Fold
    • 5.16 Add a Featured Section
    • 5.17 Include a Personal Summary
    • 5.18 Let's Do It! Update Your ‘About’ Section
    • 5.19 Add Rich Media
    • 5.20 Multimedia on Your Profile
    • 5.21 Blog Posts
    • 5.22 Roles
    • 5.23 Let's Do It! Profile Optimisation
    • 5.24 Projects
    • 5.25 Education
    • 5.26 Ask for Recommendations
    • 5.27 Asking for Recommendations
    • 5.28 Let's Do It! Recommendations
    • 5.29 Endorsements
    • 5.30 Publications
    • 5.31 LinkedIn Premium Subscriptions
    • 5.32 LinkedIn Premium Business
    • Let's Review
    • Module #5 Quiz
    • Module #5 Conclusion
  • 7

    Module #6. Build: Website and SEO

    • Module #6 Build: Website and SEO
    • 6.1 Keywords
    • 6.2 How to Develop Target Keywords
    • 6.3 Website Types
    • 6.4 Website Strategy
    • 6.5 Let's Talk! What's Your Plan?
    • 6.6 Website Content
    • 6.7 Website Structure
    • 6.8 Design for Mobile
    • 6.9 Website Software
    • 6.10 Landing Pages
    • 6.11 Search Engine Optimisation (SEO)
    • 6.12 Let's Do It! Google Yourself
    • 6.13 SEO Tips
    • 6.14 Building a Website with Good SEO
    • 6.14.1 Build a Personal Brand Website
    • 6.15 Let's Do It! Google Almost Yourself!
    • 6.16 Know Your Brand
    • 6.17 Quality Links
    • 6.18 URL Name
    • 6.19 Let's Do It! What's Your URL?
    • 6.20 GeoLocation
    • Let's Review
    • Module #6 Quiz
    • Module #6 Conclusion
  • 8

    Module #7. Leverage: Connections and Content

    • Module #7 Leverage: Connections and Content Overview
    • 7.1 e-ttraction™ – Leverage
    • 7.2 Connections
    • 7.3 Who to Connect with On LinkedIn
    • 7.4 Cold or Warm Connections?
    • 7.5 Messaging Connections
    • 7.6 Let's Do It! Mission Possible!
    • 7.7 Using LinkedIn Search
    • 7.8 Find Nearby
    • 7.9 Join Groups
    • 7.10 2nd-Level Connections
    • 7.11 Follow Hashtags
    • 7.12 Let's Do It! One, Two, Three and Four!
    • 7.13 Sending Private Messages
    • 7.14 Let's Do It! Direct Message with Value
    • 7.15 Engage Your Connections
    • 7.16 Publish via LinkedIn Publishing
    • 7.17 Best Practice for LinkedIn Articles
    • 7.18 Blog Links
    • 7.19 Keyword Optimise Your Blogs
    • 7.20 Documents
    • 7.21 Best Practice for Images
    • 7.22 Best Practice for Infographics
    • 7.23 Infographic Tools
    • 7.24 Best Practice for Videos
    • 7.25 The Crucial Ingredient for Great Content
    • 7.26 Content Planning Template
    • 7.27 Lights, Camera, Sound
    • 7.28 LinkedIn Stories
    • 7.29 Measuring Engagement
    • 7.30 Delivering Organisational Value
    • Let's Review
    • Module #7 Quiz
    • Module #7 Conclusion
  • 9

    Module #8. Leverage: Pitch and Close

    • Module #8 Leverage: Pitch and Close
    • 8.1 Pitching
    • 8.2 The Pitch Process
    • 8.3 Tease
    • 8.4 Problem
    • 8.5 Solution
    • 8.6 Why You?
    • 8.7 What's Next?
    • 8.8 Practice
    • 8.9 e-ttraction™ Pitch Template
    • 8.10 Let's Do It! Pitch Perfect
    • 8.11 Closing
    • 8.12 Buyer Stages
    • 8.13 Buyer Stages, Multiple Interactions, Content Exposure
    • 8.14 e-ttraction™ Sales Funnel Template
    • 8.15 Cold Sales Techniques
    • 8.16 Let's Do It! Suck It and See!
    • 8.17 Warm and Hot Sales Techniques
    • 8.18 Let’s Talk! What's Your Choice?
    • 8.19 Retention and Advocacy Techniques
    • 8.20 Closing the Deal
    • 8.21 Leverage Your Followers
    • 8.22 e-ttraction™
    • Let's Review
    • Module #8 Quiz
    • Module #8 Conclusion
    • NAT10904004 Establish, build and leverage a personal brand on social media – Feedback
  • 10

    NAT10904004 Establish, build and leverage a personal brand on social media – Assessment

    • Assessment Task 1
    • Assessment Task 2
    • NAT10904004 Establish, build and leverage a personal brand on social media – Conclusion